Le Maridien plans global upgrade
By a staff
reporter
THE Le Meridien Hotel Group has announced a GBP850 million global
investment programme designed to dramatically upgrade facilities at
its properties worldwide and catapult the brand to the top of the
hotel industry rankings in three years.
About GBP350 million of the investments will come from Le
Meridien for its owned and leased properties, and an estimated
GBP500 million is anticipated to come from hotel owners in the
group.
At the heart of the renovation programme is the introduction of a
dramatically different style of hotel bedroom, the Art & Tech
room, designed to offer today's sophisticated traveller the ultimate
in innovative luxury. With the more discerning frequent traveller
moving to so-called 'boutique hotels' in the last three years, Le
Meridien is the first international hotel brand to take these hotels
on head-to-head by combining individual style and service with a
global portfolio of luxury properties.
Juergen Bartels, the new Chief Executive of the Group, said in
Dubai on Wednesday that the growth of boutique hotels represents, in
effect, the biggest-ever research and development programme in the
hotel industry and their style and innovation now attracts more
discerning travellers than ever before. "As a result, Le Meridien
has embarked on a three-year programme designed to offer the
demanding travellers of today and tomorrow an experience never seen
before in a global luxury hotel group - individual, innovative,
stylish luxury," he said.
The Art & Tech room, he said, will help drive Le Meridien to
the top of the hotel league tables - measured by occupancy, average
room rate, GOP and quality - by 2004. The Art & Tech room
concept is underpinned by the use of the latest technology and
meticulous detailing. A 42-inch plasma screen TV, electronically
controlled bed and the latest in shower technology provides guests
with the ultimate in luxury.
The Art & Tech room will feature in the majority of Le
Meridien hotels and there are currently plans for 5,000 rooms to be
renovated around the world. Some hotels will become all Art &
Tech room properties, whereas other more traditional hotels such as
The Ritz in Madrid, may include an Art & Tech annex. The first
Art & Tech room hotel will open next year at The Cumberland
Hotel in central London.
As part of the initiative to make maximum use of all properties
around the world, many meeting rooms will be turned into new
bedrooms and inefficient storage and dead-space will become meeting
rooms. In all, Mr Bartels has uncovered capacity of an addition
1,600 bedrooms and thousands of square feet of meeting and
banqueting space, which will be built over the next two years,
across the Le Meridien Group.
Nomura International, a Japanese investment house, had in July
this year acquired Compass Group PLC for GBP1.9 billion. Compass
used to operate the 126 Le Meridien properties in 57 countries with
a total of over 38,000 rooms.
The chain has more than 32 properties in 24 locations in the
Middle East, accounting for 25 per cent of the global portfolio.
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