Big response to 'Heart of the Nation' drive
By Sheena Shahani
HEART of the Nation, the humanitarian campaign launched in the
name of the President, His Highness Shaikh Zayed bin Sultan Al
Nahyan, has evoked a tremendous response from the public who want to
collect and keep memorabilia of their beloved leader.
This has motivated the trio, Mohammed Sultan Thani, Mohammed Al
Jumairi and Moussa Sultan Halyan behind the concept to extend the
fundraising campaign for charity and introduce a set of exlusive
pictures on 2002 calendars and diaries which can be ordered in bulk.
The three young nationals behind Writer Advertising, which
conceptualised the campaign on behalf of the Department of Ports and
Customs of Dubai, hit upon the idea after having designed the 2001
calendar for the department.
The set of 12 sepia prints on the calendar depicts Shaikh Zayed
in various moods taken from different times in his life - having
qahwah, clapping during a dance, praying, waving, moving prayer
beads, holding a khanjar, wielding a staff, accepting military
honours, signing documents, conducting a majlis, in contemplative
mood, and as a horseman and falconer.
Each of the prints (taken from original paintings done by
designer and artist Moussa) carries a line from the poems penned by
General Shaikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai
and UAE Defence Minister, praising Shaikh Zayed.
The portraits were commissioned for the calendar by the Dubai
Customs, and Gen. Shaikh Mohammed had personally approved the
preliminary sketches, suggesting changes in portraits where ever he
felt that Shaikh Zayed's likeness had not been brought out, said
Moussa. "When he approved the final sketches, I was so satisfied,"
said Mr Moussa.
Initially, 5,000 copies of the calendar were printed for Dubai
Customs for distribution to their clients and government
departments.
"Within a couple of weeks, they ran short of stock, as they were
flooded with various requests from government departments, asking
for more copies," said Mohammed Sultan Thani.
"As the concept had proved so popular, and there was huge demands
for the items, we presented to Dubai customs, custodian of the
original collection, the idea of reproducing the prints on a variety
of items which could be bought by the public and the proceeds could
go to a charity of its choice."
As a result, the Heart of the Nation project was launched on
Shaikh Zayed's Accession Day, August 6, which ended on December 2,
2001. This was aimed at "encompassing the spirit of these two
nationally important dates," said Mohammed Thani.
The collection being retailed exclusively at Emarat petrol
stations in Dubai and the Northern Emirates consists of postcards,
car stickers for the interior and exterior, badges, compact discs
and book labels, car shades, posters and limited edition laser
embedded plaques.
The Writer marketing team is now contacting the universities in
the country to stock and display the collection at their bookshops
and sell it directly to students.
"The current campaign is based on retail sales to the public,"
said Mohammed Al Jumairi. "We now propose to offer private and
government companies the option of ordering their 2002 Shaikh Zayed
diaries and calendars for distribution to their clients. This will
tremendously boost the proceeds for charity."
He added that Writer would only be taking their costs from the
project, with the rest being deposited directly in a separate Heart
of the Nation bank account.
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15,500km submarine cables laid
By a staff
reporter
THE Emirates Telecommunications and Marine Services FZE
(E-marine) has so far installed over 13,000 kilometres of telecom
cabling in the Indian Ocean and another 2,500 kilometres in the
Arabian Gulf, an official said yesterday.
E-marine CEO, Omar Jassim bin Kalban, said the wholly-owned
subsidiary of Etisalat also maintains the submarine cables for the
UAE domestic network as well as the links between the UAE and India,
Pakistan, Iran, Qatar, Bahrain and Kuwait.
Talking to reporters on board one of its two cable ships,CS
Etisalat, the official said that E-marine is the only company in the
region engaged in submarine cable installations, maintenance and
repair, with the nearest competitors based in Europe or the Far
East.
For the first time since it came into being in the 1980s,
E-marine has participated in the Oil & Gas Show which concluded
yesterday at the Dubai World Trade Centre (DWTC).
"This is the first time that we have participated in this
exhibition and we are delighted to have received a tremendous
response," said Mr Omar. "We have been contacted by firms from all
over the region and we are currently looking to employ our resources
and expertise more for the ongoing development in the oil and gas
sector," he added.
Following the recent completion of a major submarine composite
power cable laying project for its client, Zadco, in Abu Dhabi, the
company has ambitious expansion plans in the oil and gas sector. It
has decided to participate in the exhibition to showcase its
services and capabilities.
He said the CS Etisalat, built by order in 1990 in Helsinki, has
a tonnage of 2,221 with a cable uplift capacity of 760 tonnes and a
speed of 13 knots with an endurance capacity of 35 days. The second
ship, CS Umm Al Anber, has a tonnage of 7,800 with a cable uplift
capacity of 4,500 tonnes and a speed of 13 knots with an endurance
capacity of 48 days.
He said the company opened a depot in Jebel Ali Free Zone in 1998
which led to an increase in spare operational capacity. So the
decision was made to diversify itself in the oil and gas sector. The
availability of a submarine cable depot with sophisticated
facilities in Mina Zayed in Abu Dhabi enables the company to provide
professional services for the storage of composite power cables in
accordance with the highest international standards. "This facility
guarantees longer storage life for the cable," he remarked.
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